Social Media Improvement

Before

After

Concept

This is a school project done in a group of 5. The goal was to imagine a fictional festival and create its communication from A to Z. We created Osmoz Festival, an event dedicated to digital and immersive arts.

Process

We had an intensive one-week deadline to build the entire festival from scratch. We started with market research and strategy to define our target audience, which allowed us to invent the festival universe and a lineup of fictional artists. Once the concept was solid, we developed the art direction around these elements and immediately executed the communication plan by designing and posting content directly on social media.

My Role

I was in charge of the Art Direction and communication strategy. I designed the social media content (posts, stories), but I also worked on the print aspect, since the project required multiple communication approaches (both digital and physical). It worked really well because our group was complementary, and we combined our skills effectively.

Objectives

→ Comprehensive Brand Creation
→ Strategic Monitoring & Target Analysis
→ 360° Communication Execution (Print & Digital)
→ Collaborative Work Under Strict Deadlines

Tools

Illustrator Photoshop

Social Media

Feedback

1. What works well (Strengths)

→ Visual consistency across the posts.
→ Art Direction.
→ Strategic alignment with the target audience and location (Monitoring).
→ Call to Actions (CTAs).
→ The Logo.

2. Things to improve

→ Post quality to achieve a more professional finish.
→ Color contrast (some current combinations are ineffective).

Capyskill

NGE.3 Collaborate Effectively -
I can work effectively with diverse teams
to create high quality products.

Level 8

• I can brainstorm ideas to manage and resolve a conflict.

• I can work with others to determine which solution will provide the most benefit to all involved in the conflict and I can help to implement the solution.

• I can take responsibility for my role in the conflict.

Level 10

• I can brainstorm ideas to manage and resolve a conflict. I can consider the feelings and perspectives of all parties involved.

• I can work with others to determine which solution will provide the most benefit to all involved in the conflict and I can help to implement the solution.

• I can take responsibility for my role in the conflict and I can take appropriate action to repair any damaged relationships, property, etc.

Capyskill entry (evidence)

Transparent Communication: Proactively voicing personal limits or workload issues to prevent misunderstandings.

Adaptability: Adjusting my working style and tone to align with team dynamics.

Consensus Building: Facilitating discussions to reach "win-win" compromises that respect everyone's needs.

Constructive Mediation: Initiating step-back moments to brainstorm alternative solutions during creative blocks.

Goals

→ Continue developing leadership skills within creative group environments.

→ Enhance my ability to mediate technical conflicts between design and development.

→ Foster an inclusive environment where all group members can contribute their best work.

Creative process

Graphic Charter

Logo